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Creativity

Learn to be Creative

*Names have been changed to maintain confidentiality

In every one of us there is an urge to create. Some people are naturally more creative than others. Some play a musical instrument almost to perfection. Others paint, capturing the mood of the moment in a certain subject or medium. All of us can learn creativity – and, with practice, brilliantly so. We need it for more than arts or sports. It is essential for business, for handling people, for politics, for running a Michelin star restaurant – indeed for any aspect of life you can imagine.

Many people think that creativity is a gift, something given to you at birth, something you cannot learn. Not true. We have shown hundreds of people how to be creative.

Míngzé, the owner of several properties, some of them quite old, came to us to help him decide what to do with the car parks in his buildings. They were rapidly becoming redundant as more and more people relied on public transport when it was dry and taxis when it was raining. Purpose-built resources are often difficult to adapt since their design can be limiting. However, car parking space is as much as 10% – 15% of the floor capacity of a building, a valuable area if you can make use of it.

Creativity is the ability to perceive relationships. All the words in that statement are relevant and you cannot substitute any of them without damaging the meaning of the phrase. ‘Perception’ is not just seeing. ‘Relationships’ are more than people’s interactions. ‘Ability’ means capacity to learn. Míngzé was not naturally creative but now he needed to be.

For something you might think involves a lot of imagination, creativity actually demands discipline. The good news is that most people can acquire it – but it takes practice. Lazy people find it more difficult to become creative.

We’re not going to tell you what was the solution to Míngzé’s opportunity. He is still developing it and making an excellent return on his relatively small further investment. What we can tell you is that Míngzé has never looked back from his rigorous creativity programme. He used his new-found skill to reorganise his office workers schedules and has not lost a single employee since. He reviewed his contracts with clients and reduced his invoice-chasing time by 70%. He cut down his own workload substantially.

It allows him more time to be creative. And that is what makes the profits.

> Find out how you can learn to be more creative

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